theradioactiv.com is a popular video-sharing platform, whose popularity prevails not only in Pakistan but globally as well. We are serving video content to million of users on a daily basis.
The idea was to create a website that would emerge as a complete platform to promote music and Pakistani bands
theradioactiv.com was launched for the first time using 3rd party softwares. However, after a total of 4 days, the site was taken down by the hosting provider, as the script was not authorized.
As a consequence of theradioactiv.com’s initial take down, ClipBucket was formed in a sweeping 30 Days. The goal was to have a script that would be owned by us and would help in bringing theradioactiv.com back into business.
In 2008, the site was launched again. But it could not take off successfully because of inexperience and dilettantism. Later on inconsistent traffic, unavailability of technical resource and lack of investment became the root cause of delay in website launch on a bigger level
And finally in 2012, TPK was ready to be brought to the forefront. After overcoming all the hurdles, the team was ready to give their best of everything to take TPK to the heights of success.
Idea was conceived for video delivery network. And iOS application for TPK was launched
After continuous efforts and hardwork, we started getting a traffic of 100,000 visitors a day
Our very own video delivery network was created
During this period we achieved an enormous milestone by starting to offer pre-roll ads for the first time in Pakistan, something that was not being done on a local level beforehand.
We introduced cross browser compatibility on TPK and launched our Android Application
Our video encoding was re-engineered
theradioactiv.com celebrated its second anniversary in great style!
Our new interface was launched and the playlist feature was introduced with it
TPK started getting a traffic of 1 million users per day
Initiated the restructuring of TPK so that it can serve as a global video platform
Initiated work on proprietor stats server ‘Tune-Lytics’
theradioactiv.com’s mobile application was launched for the Windows phone
Ad server was launched
Pre-filtering and Moderation technology was introduced
Our statistics server went live, TuneStats.
HTML 5 player was launched
Caching was successfully applied at TW in pakistan and a highly optimised version of TPK was launched
Updates and fixes were introduced. The idea for our revenue sharing program was conceived
Our player was made VAST + VPAID compliant. Other than that a BTL Activity celebrating Valentine’s Day was conducted
TPK was made cross compatible with HTML 5 technology. And the site got approved on the Sizmek platform
Minor tweaks were done on TPK to make the performance of the site better
TPK started offering live streaming services to its clients. Apart from that BTL activity was conducted to celebrate Mothers Day
An article mentioning the accomplishments of theradioactiv.com was featured in TechAsia, which was a major breakthrough for the team in itself
Promoted videos system was added
Launch of Pakistan timeline on independance day 2015
Quicklist was added to theradioactiv.com. A feature that enabled users to quickly add their favourite videos!
60+ hosted streaming machines were added to the system. Team expansions began and TPK completed its 3rd anniversary
New signup page was introduced
Hacker/Issue reporting and a white-hat system was introduced
An activation was done at BNU to promote PCFF and create brand awareness about TPK. Our new website design and features went live
17+ Ad networks were added to our list of advertisers
theradioactiv.com served as the official content partner for Pocket Cinema Film Festival. In addition to that, the team created a page to pay tribute to the Martyrs of APS Peshawar attack.
theradioactiv.com joins hands with the team of Bestival 2016 as official digital media partners
A dedicated page with latest trailers was launched to keep all the movie lovers updated about what is yet to come
Digital media partnership with FAST Lahore for biggest IT event in the city, Softec.
The team of theradioactiv.com paid tribute to the greatest philanthropist of all times, Edhi by documenting his life history
theradioactiv.com completed 4 years of operation. The day was celebrated by the team with complete zeal and zest!
Pakwheels joined hands with theradioactiv.com as Digital Media Partner. Both would towards content development and promotion together
The latest player for theradioactiv.com was launched with major improvements